Case Studies

Black Eyed Peas

EPIX, the multiplatform premium entertainment service, is proud to announce that The Black Eyed Peas’ highly anticipated sold out concert tour, “The E.N.D. World Tour 2010” will make its world television premiere on May 15 at 10 pm EDT on EPIX. The concert will play in SD and HD on the EPIX television channel, video on demand service, online at www.EpixHD.com and EPIX Event Theatre, a special online interactive community experience where over 1000 fans can share, comment and react to the concert together.

Filmed at two sold-out shows in the band’s hometown at L.A.’s Staples Center on March 29th and 30th, the Peas performed their biggest hits and transformed the arena into a massive club party proving The Energy Never Dies with state of the art lasers, staging, lights, HD visuals, flying stunts and six world class dancers that will be a visual assault on the senses for EPIX viewers. The six time Grammy award winning artists kicked off ”The E.N.D. World Tour 2010 presented by BlackBerry® with Bacardi™ as the Official Spirit” in Japan in September in support of the band’s latest multiplatinum #1 album, The E.N.D. (The Energy Never Dies). Entertainment Weekly.com raved, “Any act that can fill a stadium with that much glee deserves respect.” Spin.com added, “They push the boundaries of what it means to be one of the top-selling acts in music today.”

“The E.N.D. is not just about a new Black Eyed Peas sound – it’s a celebration that change is happening” explained will.i.am, the group’s leader and creative engine. “It signifies the end of the usual ways of receiving information and also the beginning of a whole new cultural birth.”

“We are proud to present the world class talent of The Black Eyed Peas” said EPIX President & CEO Mark Greenberg, “and we embrace the celebration of change as EPIX is redefining the entertainment experience for our audience, harnessing all emerging platforms to engage the next generation of premium viewers.”